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Are CROs Just Growth Marketers? ft. Tara Robertson
Jun 19, 2024
Tara Robertson, a marketing expert, and head of Demand Gen at Chili Piper, discusses how CROs can work better with growth marketers. Topics include the perception of CROs by growth marketers, building trust, the worst test idea ever, and the importance of collaboration for lasting relationships in demand gen marketing.
35:11
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Quick takeaways
- Growth Marketers prioritize impactful work over random acts of marketing.
- Trust and collaboration are vital for fruitful relationships between Growth Marketers and CROs.
Deep dives
Focusing on Impactful Results
It is crucial to prioritize work that can drive significant impact rather than engaging in random acts of marketing. Emily Kramer emphasizes the importance of saying no to requests that do not align with overarching goals and avoiding blindly copying tactics used by other companies.
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