Are CROs Just Growth Marketers? ft. Tara Robertson
From A to B
Maximizing CRO Impact in Growth Marketing
The chapter emphasizes the collaboration between CROs and growth marketers, underscoring the need for valuable insights and challenging assumptions to optimize conversion rates. It explores the differences between good and best practices in CRO and growth marketing, cautioning against a one-size-fits-all approach and debating between testing everything and validating strategically in experimentation.
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