4min chapter

From A to B cover image

Are CROs Just Growth Marketers? ft. Tara Robertson

From A to B

CHAPTER

Maximizing CRO Impact in Growth Marketing

The chapter emphasizes the collaboration between CROs and growth marketers, underscoring the need for valuable insights and challenging assumptions to optimize conversion rates. It explores the differences between good and best practices in CRO and growth marketing, cautioning against a one-size-fits-all approach and debating between testing everything and validating strategically in experimentation.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode