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2min chapter
Are CROs Just Growth Marketers? ft. Tara Robertson
From A to B
The Realities of Testing Marketing Strategies with Limited Resources
Exploring the challenges of limited resources and audience sizes in B2B marketing, the chapter emphasizes the crucial role of testing in validating a percentage of changes to drive better results, rather than attempting to test everything.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode