Are CROs Just Growth Marketers? ft. Tara Robertson
From A to B
Optimizing Collaboration Between CROs and Growth Marketers
The chapter explores the common misconceptions between personalization and experimentation in marketing, emphasizing the need for research, data analysis, and A-B testing for effective conversion rate optimization. It discusses the importance of teamwork and communication between CROs and growth marketers, focusing on proactive communication, data-driven decision-making, and transparency. The conversation also highlights the value of accessible tools like Airtable for transparent testing processes and efficient collaboration, especially in small team settings.
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