Are CROs Just Growth Marketers? ft. Tara Robertson
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Optimizing CRO Strategies and Marketing Decisions
The chapter delves into the importance of building trust and relationships within marketing teams for successful Conversion Rate Optimization (CRO) experiments. It emphasizes the need for a culture of growth and experimentation, focusing on data-driven decision-making and avoiding blind replication of industry best practices. The chapter also discusses the challenges faced by demand generation professionals in prioritizing tasks and emphasizes the significance of purposeful marketing strategies over random experimentation.
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