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2min chapter
Are CROs Just Growth Marketers? ft. Tara Robertson
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Intro
Tara Robertson, head of demand gen at Chili Piper, talks about how sharing and organizing test results is crucial for growth, experimentation, and conversion rate optimization in demand gen. The episode explores the connection between CRO and demand gen, and touches on how companies with food-related names may not accurately represent their offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode