From A to B

Carlos Trujillo, known as 'The Selfie King', is an eCommerce CRO expert, and is joined by optimization whiz Shiva Manjunath. They dive into the nuances of B2B vs. B2C conversion rate optimization. Discover how core principles overlap while user psychology and metrics differ. They highlight the importance of understanding customer needs and the balance between creative strategies and structured techniques. Plus, get a sweet promo code to snag a discount for an upcoming conference and maybe even a selfie with Carlos!

Ben Labay, CEO at Speero with vast hiring expertise, shares insights on acing your CRO interview. He emphasizes that candidates should act as product owners, spotlight their past successes, and showcase critical thinking. Labay categorizes hires into A, B, and C players, urging candidates to illustrate measurable achievements. The importance of asking thoughtful questions about daily roles is highlighted, along with tips on what to deliver in the first 90 days as a CRO. Plus, there's a special promo code for an upcoming conference!

Slobodan "The Maniac" Manić joined Shiva to rap about snakeoil in CRO. From understanding the importance of process-focused methodologies, recognizing red flags in case studies, and emphasizing research over results, this episode equips you with the tools needed to avoid being deceived by CRO scams. This is important, because many times people will call themselves 'CROs' and, unfortunately, it ends up cheapening our reputation when bad faith actors use our name to peddle bullsh*t. Slobodan is the homie, and this was a banger podcast. Vibes were immaculate. Timestamps: 00:00 Start of Episode 2:27 What IS Snakeoil...? 5:14 Snakeoil in CRO Case Studies 8:39 Are "Guarantees" Bad? 11:48 Fixation on "Micro" vs "Macro" Metrics Can Be Problematic 21:35 Detecting Snakeoil in CRO Agencies 38:22 Shit You Should Know : Tim Mehta Go follow Slobodan on LinkedIn, and subscribe to his show at https://www.nohacks.show/ Also make sure you guys are following Tim Mehta on LinkedIn - he posts great content! If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

Erin Weigel, aka 'All She Does Is Win', challenges the rigidity of UX patterns and best practices, emphasizing the importance of user-centric design decisions. She discusses how simplicity is subjective, the hierarchy of evidence in UX, and the dangers of blindly following best practices. Erin advocates for personalized experimentation over scale optimization for optimal user experiences.

Gerda Vogt-Thomas discusses politics in CRO and experimentation, focusing on in-house vs. agency-side politicking and the importance of removing emotion from decision-making processes. The conversation explores strategies for managing office politics, building relationships, stakeholder buy-in, and navigating challenges in CRO processes.

Tara Robertson, a marketing expert, and head of Demand Gen at Chili Piper, discusses how CROs can work better with growth marketers. Topics include the perception of CROs by growth marketers, building trust, the worst test idea ever, and the importance of collaboration for lasting relationships in demand gen marketing.

Sam "The SEO Guy" and Shiva Manjunath discuss all things SEO and content in this episode of From A to B. Why is it that SEOs and CROs are fighting for resources... when in reality, they should be SHARING resources under a shared goal! In addition, they discuss things why page intent matters, and how CROs should be focused on this just as much as SEOs. Timestamps: 00:00 Show Kickoff 3:37 SEO and CRO Overlap 10:37 Search Intent and Page Purpose 18:10 Why Do SEOs and CROs Hate Eachother 24:15 Tips on SEO/CRO Collaborating 34:12 AI and SEO - Do They Play Nicely? Go check out everything Sam does on his website, (https://www.breakingb2b.com/) and go check out his podcast (https://open.spotify.com/show/1rJ7NqYMMsULgeIN9rjdG0)

Stewart 'The GOAT' Ehoff shares insights on the challenges of building CRO programs, from initial tests to scaling up. Topics include company culture, data infrastructure, trust in the program, and resource allocation. Discussions on removing roadblocks, building trust, and overcoming cultural barriers in experimentation. Insightful advice for CRO program growth and success.

Shiva hosts "Kingpin" Finn McKenty, a YouTuber with over 700,000 subscribers and 120 million views, to discuss the effective use of video in website optimization. Finn has extensive experience in product, but also knows how to geek it up with other CROers. Finn and Shiva discuss a number of topics, including how to track video success/quality on website, in addition to actually utilizing video properly. (00:00) Episode Start (5:35) What KPIs should we look at to determine video quality? (11:54) Video wrappers need to do a better job of 'setting expectations' to improve their success (19:11) Why can't B2B companies actually have fun in their marketing? (28:10) Shit You Need to Know (Saeed K. ) Go check out Finn's website here to get in contact with : https://www.finnmckenty.com/ And go check out Saeed K.'s post here: https://tinyurl.com/FromAtoBSaeed

Talia Wolf, an expert in experimentation and CRO, chats about the limitations of 'best practices' in CRO, challenges of personalization, and the importance of data-driven strategies. They discuss the value of tailoring optimization strategies, navigating the balance between best practices and personalization, and the significance of customer-driven approaches.