Slobodan "The Maniac" Manić joined Shiva to rap about snakeoil in CRO. From understanding the importance of process-focused methodologies, recognizing red flags in case studies, and emphasizing research over results, this episode equips you with the tools needed to avoid being deceived by CRO scams.

This is important, because many times people will call themselves 'CROs' and, unfortunately, it ends up cheapening our reputation when bad faith actors use our name to peddle bullsh*t.

Slobodan is the homie, and this was a banger podcast. Vibes were immaculate.

Timestamps:

00:00 Start of Episode
2:27 What IS Snakeoil...?
5:14 Snakeoil in CRO Case Studies
8:39 Are "Guarantees" Bad?
11:48 Fixation on "Micro" vs "Macro" Metrics Can Be Problematic
21:35 Detecting Snakeoil in CRO Agencies
38:22 Shit You Should Know : Tim Mehta

Go follow Slobodan on LinkedIn, and subscribe to his show at https://www.nohacks.show/

Also make sure you guys are following Tim Mehta on LinkedIn - he posts great content!

If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!