From A to B
Is B2B CRO REALLY Different than B2C? ft. Carlos Trujillo
Aug 28, 2024
Carlos Trujillo, known as 'The Selfie King', is an eCommerce CRO expert, and is joined by optimization whiz Shiva Manjunath. They dive into the nuances of B2B vs. B2C conversion rate optimization. Discover how core principles overlap while user psychology and metrics differ. They highlight the importance of understanding customer needs and the balance between creative strategies and structured techniques. Plus, get a sweet promo code to snag a discount for an upcoming conference and maybe even a selfie with Carlos!
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Quick takeaways
- B2B and B2C conversion rate optimization processes share fundamental principles, with the primary focus on solving user problems and enhancing customer experiences.
- While user journeys differ significantly in timing and decision-making between B2B and B2C, effective messaging and addressing user needs remain critical in both contexts.
Deep dives
B2B vs. B2C Optimization Similarities
B2B and B2C optimization processes share fundamental principles, primarily focused on solving real user problems and enhancing customer experiences. The speakers argue that while there are nuances like sample sizes and user journeys, the core optimization strategies remain consistent across both contexts. Identifying specific problems and crafting tailored solutions is crucial, and many practitioners, regardless of specialization, can effectively navigate both B2B and B2C environments. Ultimately, the emphasis remains on understanding user needs and effectively addressing them.
