How should optimizers approach experimentation in B2B vs. B2C? Is it truly that different, where it's a skillset that is specialized? Or is there a standard process that can be adopted across both.... with SOME nuance, but really you can be an expert in both at the same time.
Shiva Manjunath enlisted the help of Carlos "The Selfie King" Trujillo, who JUST taught a course on CRO for Ecommerce Growth, to discuss this. We netted out basically saying "there aren't any major differences in process." However, there are some nuances worth exploring which can strengthen how you approach B2B vs B2C in CRO, specifically around psychology of users, differences in metrics (and test success), and research methods used.
If you listen to the whole episode, I drop an exclusive promo code for a hefty amount of $$$ off a ticket for EXL. (Disclaimer: I get no kickbacks or dollars for anyone who uses the code - I just want to meet as many certified homies at EXL! Plus, if you come, you can get a selfie with the selfie king himself!)
Timestamps:
00:00 Start of Episode
2:55 Exploration of Process for B2B vs B2C
11:32 One Major Difference in CRO for B2B v s B2C
16:06 The Definition of "CRO" Is Important to the Conversation
20:34 Solutions for Problems May Be The Differentiation
29:29 Listener Question : James Carbary (plus other discussion related to CRO in B2B vs B2C)
Go follow Carlos Trujillo on Linkedin, and check out his course taught at CXL (https://cxl.com/institute/online-course/cro-for-ecommerce/)
Also make sure you guys are following James Carbary on LinkedIn - link to his post here: https://tinyurl.com/JamesAtoB
If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!
