Carlos Trujillo, known as 'The Selfie King', is an eCommerce CRO expert, and is joined by optimization whiz Shiva Manjunath. They dive into the nuances of B2B vs. B2C conversion rate optimization. Discover how core principles overlap while user psychology and metrics differ. They highlight the importance of understanding customer needs and the balance between creative strategies and structured techniques. Plus, get a sweet promo code to snag a discount for an upcoming conference and maybe even a selfie with Carlos!