Carlos Trujillo, known as 'The Selfie King', is an eCommerce CRO expert, and is joined by optimization whiz Shiva Manjunath. They dive into the nuances of B2B vs. B2C conversion rate optimization. Discover how core principles overlap while user psychology and metrics differ. They highlight the importance of understanding customer needs and the balance between creative strategies and structured techniques. Plus, get a sweet promo code to snag a discount for an upcoming conference and maybe even a selfie with Carlos!

Kelly Wortham, an A/B testing expert, and Shiva Manjunath, a conversion rate optimization guru, dive into the world of experimentation. They tackle the fears surrounding your first A/B test and share real experiences from the CRO community. Learn what to prioritize and what to ignore when starting out, and explore simple tests that anyone can run. The discussion even heats up around the questionable use of ROI in evaluating test results, highlighting a more nuanced approach to A/B testing. Get ready to embrace the fun of experimenting!

Shiva Manjunath, an expert in stakeholder management and conversion rate optimization, shares insights with Ana Kerkovic on fostering collaboration in business. They discuss the shift from chaotic testing methods to structured experimentation. The importance of copy testing in engaging audiences is explored, along with strategies to build trust among stakeholders. They also delve into the intersection of behavioral psychology in marketing. Expect valuable tips on enhancing CRO processes and cultivating a data-driven culture.