Experiment Nation: The Podcast
S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Apr 5, 2024
Shiva Manjunath, an expert in stakeholder management and conversion rate optimization, shares insights with Ana Kerkovic on fostering collaboration in business. They discuss the shift from chaotic testing methods to structured experimentation. The importance of copy testing in engaging audiences is explored, along with strategies to build trust among stakeholders. They also delve into the intersection of behavioral psychology in marketing. Expect valuable tips on enhancing CRO processes and cultivating a data-driven culture.
36:54
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Quick takeaways
- Successful stakeholder management hinges on building trust and collaboration to support testing and experimentation, aligning interests with unified goals.
- Transitioning to structured experimentation from informal methods requires grounding tests in user research and data-backed insights for effective outcomes.
Deep dives
The Importance of Stakeholder Management
Managing stakeholders is crucial in the optimization process, as it involves aligning their interests with the goals of experiments. Successful conversion rate optimization (CRO) relies on demonstrating to stakeholders that testing can enhance their success rather than undermine their authority. By adopting a supportive and collaborative attitude, optimizers can foster trust and buy-in, making it easier to validate the importance of testing within teams. Establishing rapport helps create a culture that supports experimentation, making it less about proving someone wrong and more about achieving collective success.
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