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3min chapter
S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Experiment Nation: The Podcast
The Essential Role of Quality Copy in Marketing
This chapter explores the significance of clear and effective copy in marketing, addressing the decline in content quality due to the rise of generative AI. The speakers advocate for human testing to enhance engagement and conclude with a hopeful outlook towards improving conversion rate optimization.
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