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21min chapter
S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Experiment Nation: The Podcast
Mastering Stakeholder Collaboration in CRO
This chapter explores the vital role of stakeholder management in fostering a collaborative environment for conversion rate optimization (CRO) initiatives. Emphasizing the need for understanding emotional motivations and building trust, it advocates for a helpful and resourceful approach to win support from leadership and product owners. The discussion also highlights the significance of a structured experimentation process and the importance of clearly defining problems to enhance testing efforts.
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