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Don't Be Afraid of Your First A/B Test ft. Kelly Wortham
Sep 11, 2024
Kelly Wortham, an A/B testing expert, and Shiva Manjunath, a conversion rate optimization guru, dive into the world of experimentation. They tackle the fears surrounding your first A/B test and share real experiences from the CRO community. Learn what to prioritize and what to ignore when starting out, and explore simple tests that anyone can run. The discussion even heats up around the questionable use of ROI in evaluating test results, highlighting a more nuanced approach to A/B testing. Get ready to embrace the fun of experimenting!
45:51
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Quick takeaways
- Emphasizing that A/B tests don't need to be perfect, simple adjustments can build confidence and yield actionable insights.
- Establishing supportive networks and a culture of experimentation reduces anxiety and fosters a continuous improvement mindset in testing.
Deep dives
The Value of A/B Testing in Business Success
A/B testing offers significant financial benefits, as highlighted by a successful example where a simple subject line test for an email resulted in substantial profits for Circuit City. The evolving tools and methodologies have made the process less labor-intensive since these early days of using Excel spreadsheets, making it accessible to more businesses. Emphasizing the importance of cross-functional collaboration, the conversation underscores that A/B tests can lead to major wins, but they also require proper coordination with other teams to avoid fallout. Ultimately, the pursuit of effective testing not only contributes to immediate financial gains but satisfies the organization's long-term strategic goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode