Don't Be Afraid of Your First A/B Test ft. Kelly Wortham
From A to B
The Realities of A/B Testing: Beyond ROI
This chapter delves into the significance of community support in A/B testing, stressing the value of insights over precise calculations. The speakers express skepticism towards traditional ROI metrics, arguing that experimentation should be viewed more as research and education rather than a direct financial endeavor. They highlight the complexities of interpreting A/B test results, emphasizing the need for a culture of experimentation to appreciate long-term benefits and the often unseen costs associated with testing.
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