Shiva hosts "Kingpin" Finn McKenty, a YouTuber with over 700,000 subscribers and 120 million views, to discuss the effective use of video in website optimization. Finn has extensive experience in product, but also knows how to geek it up with other CROers. Finn and Shiva discuss a number of topics, including how to track video success/quality on website, in addition to actually utilizing video properly.

(00:00) Episode Start

(5:35) What KPIs should we look at to determine video quality?

(11:54) Video wrappers need to do a better job of 'setting expectations' to improve their success

(19:11) Why can't B2B companies actually have fun in their marketing?

(28:10) Shit You Need to Know (Saeed K. )

Go check out Finn's website here to get in contact with : https://www.finnmckenty.com/

And go check out Saeed K.'s post here: https://tinyurl.com/FromAtoBSaeed

CROs Aren't Using Video Content Effectively ft. Finn McKenty