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UX Principles: Useful? Or Useless? ft. Erin Weigel
Jul 17, 2024
Erin Weigel, aka 'All She Does Is Win', challenges the rigidity of UX patterns and best practices, emphasizing the importance of user-centric design decisions. She discusses how simplicity is subjective, the hierarchy of evidence in UX, and the dangers of blindly following best practices. Erin advocates for personalized experimentation over scale optimization for optimal user experiences.
44:07
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Quick takeaways
- UX patterns can stifle innovation but can still be used effectively for user optimization.
- Good UX is determined by users, not 'best practices', emphasizing the importance of user feedback.
Deep dives
Communication with Stakeholders on Experimentation
When discussing experimentation with stakeholders, it is essential to focus on managing risks and the degree of certainty they seek in decisions. Instead of delving into complex statistical details, emphasize the level of confidence needed for a specific course of action. Tailoring the conversation around risk tolerance, investment requirements, and potential outcomes can help stakeholders grasp the significance of experimental results without drowning them in technical jargon.
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