20min chapter

From A to B cover image

UX Principles: Useful? Or Useless? ft. Erin Weigel

From A to B

CHAPTER

Challenging Misconceptions in UX Design

The chapter challenges common misconceptions in UX design, emphasizing the need to test assumptions, question absolutes, and avoid blindly following established best practices. It discusses the subjective nature of simplicity in design, the importance of validation through research, and the risks of optimizing for scale over personalized experimentation. The conversation highlights the balance between using UX principles as inspiration and conducting specific research to improve design decisions.

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