Erin Weigel, aka 'All She Does Is Win', challenges the rigidity of UX patterns and best practices, emphasizing the importance of user-centric design decisions. She discusses how simplicity is subjective, the hierarchy of evidence in UX, and the dangers of blindly following best practices. Erin advocates for personalized experimentation over scale optimization for optimal user experiences.

Shiva and Erin Weigel discuss different kinds of designers, the mindset of a designer, how to work with a bad designer, and the importance of collaboration between designers and CROs. They also highlight the problem of prioritizing corporate storytelling over visitor needs and offer advice on partnering together to combat challenges.