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Where Does Research Fit into A/B Testing? ft. Els Aerts
Mar 13, 2024
Exploring the balance between research and A/B testing, emphasizing the significance of understanding your audience and involving stakeholders in optimization efforts. Highlighting the importance of usability testing with older adults and website accessibility for diverse user demographics.
33:44
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Quick takeaways
- Effective optimization requires a balance of research and A/B testing for continuous improvement.
- Understanding the audience demographics is crucial for successful optimization strategies.
Deep dives
The mindset of budgeting to enhance product development
Optimizers are advised to treat budgets as if it were their own money, focusing on improving products and customer satisfaction through every test and research endeavor.
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Discover
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