Social Media Marketing Podcast

A. Lee Judge, an expert in video content strategies, discusses the importance of balancing quality and quantity in marketing. He explores tailoring content to different buyer journey stages, repurposing videos for various platforms, and extracting valuable clips for social media. The podcast also covers transitioning from awareness to interest stage, storytelling tips, and creating different types of video content.

Mark Schaefer discusses the evolving landscape of social media marketing, emphasizing the importance of creating strong emotional connections with audiences. He shares insights on choosing the right content lane, the power of storytelling in content creation, and the impact of AI on marketing roles. The episode concludes with calls to action and sponsor mentions.

Expert Stephen G. Pope discusses streamlining content creation through automation, using tools like Airtable and Zapier. He explores automating processes for efficiency, including thumbnail creation and content generation with APIs. The podcast dives into the role of APIs in simplifying connections between tools directly, showcasing the rapid content creation capabilities of automated systems like Heygen.

Instagram marketing expert Lucas O'Keeffe discusses creating a sustainable Instagram strategy. Topics include using Reels, Carousels, and photo posts to convert followers, creating strong content weekly, authentic engagement strategies, and utilizing Instagram features like Stories and Live for growth.

Kar Brulhart, an expert in organic Instagram marketing, talks about a new framework for selling on Instagram organically. She discusses using the 'Humble Brag' technique, sharing personal stories, and challenges marketers face on the platform. Learn how to boost engagement and create content efficiently.

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.

Emeric Ernoult, social media measurement expert, discusses tracking social media ROI, evolution of Agorapulse, utilizing tracking links in strategies, maximizing engagement, and leveraging LinkedIn for marketing.

Richard Shotton, an expert in applied behavioral science, discusses leveraging biases in marketing, making concepts memorable, building trust through precision messaging, and embracing flaws for success. He also explores the power of scarcity in marketing, consequences of misusing behavioral biases, and the importance of ethical practices in shaping desired actions.

Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.

Ben Amos, a video optimization expert, shares strategies on creating engaging videos for the right audience. He discusses the importance of strategic video content optimization, audience engagement tactics, leveraging sound in video creation, and capturing viewer attention. Ben also provides insights on video marketing platforms, offers resources, and hints at an upcoming book.