Social Media Marketing Podcast

YouTube expert Liz Germain shares insights on creating viral reach by decoding algorithms, monetization strategies, traffic sources, and audience patterns. She emphasizes studying successful content, optimizing for search vs recommendation traffic, and applying cross-industry learnings for engaging videos.

Industry influencer Justin Levy discusses creating no-cost B2B influencer marketing programs. Topics include building relationships with influencers, implementing successful strategies for businesses, exploring diverse platforms beyond social media, and recognizing influential individuals for sustainable collaboration.

Allen Weiss, an expert in using benefits to differentiate businesses, discusses the power of functional, symbolic, and experiential benefits in marketing. He highlights the importance of customer benefits over company features and shares insights on strategic benefit segmentation and leveraging customer benefits for business growth.

Noah Kagan shares his journey from being fired from Facebook to creating successful ventures like AppSumo, emphasizing experimental thinking. The podcast explores building launch teams, creating experimental frameworks for marketing, tracking purchases, customer engagement, and the value of connecting with top guests for exclusive training in marketing strategies.

Discover how Social Media Examiner evolved their marketing over time through launching a membership product, selecting and training experts for exclusive content, and embracing innovations in community building. Explore the evolution of their marketing strategy, challenges faced in community building, and the shift towards positive language for sales success amidst rapid industry changes.

Innovative email marketing tactics discussed include subject line tools, promotional tab benefits, and optimization strategies for open rates and click-throughs. Insights on global audience timing and debunking email marketing myths add value to this engaging episode.

Explore the journey from idea to execution in lead gen funnel strategy with expert Alisha Conlin-Hurd. Discover insights on building high-quality funnels, understanding target market psychology, utilizing surveys for feedback, engaging respondents, crafting compelling offers, and enhancing lead generation through social media connections.

Explore Instagram lead generation strategies with guest Michelle Gifford, from photography to empowering women entrepreneurs. Learn about creating engaging content, mastering the Instagram algorithm, using attraction content for influencer marketing, and boosting engagement with ManyChat.

Melina Palmer, an expert in leveraging behavioral science to improve business results, discusses the power of framing, reframing, and priming in behavioral economics. She also highlights the effectiveness of close-up pictures and strong testimonials in marketing, and explores the concept of anchoring in decision making. Additionally, she provides insights on optimizing software pricing and tier placement for maximum effectiveness.

Explore an organic social marketing strategy with guest Jenny Li Fowler. Learn about building a loyal social media following, the importance of clear messaging and storytelling, and the power of monitoring and deep engagement on social media.