Explore the benefits of creating Instagram Reels and strategies for targeting the desired audience. Learn how to incorporate B-roll footage and text in Reels, and discover strategies for repurposing content and saving time in content creation. Find out how to access the full sound library for business accounts and use trending sounds or narration. Discover the ease of editing and scheduling Reels, including the use of third-party tools and the improved Instagram editing interface.

Melissa Laurie, TikTok marketing expert, discusses optimizing TikTok videos for search, the impact of COVID-19 on tourism, challenges faced by companies on TikTok, searching for information on Google and TikTok, using quarter actions and repurposing content on TikTok, and optimizing TikTok videos for more views.

Digital advertising expert Brooke Osmundson discusses the importance of Google Search Ads, the benefits of using observation mode, Google's in market audience feature, targeting strategies, and bidding on brand names. She also highlights the wide reach of Google and the opportunities it provides for targeted advertising.

Austin Falter, a video creation expert, shares insights on building a scalable short-form video system for TikTok and beyond. They discuss the effectiveness of TikTok in growing a brand and generating sales. Tips are shared on creating engaging short-form videos, focusing on content and connection. The significance of incorporating an emotional angle and structuring techniques are explored. The process of creating and posting videos on social media, including editing apps and tools, is discussed. Batching videos and preferred social media platforms are also covered.

Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.

Jade Beason, social media expert, shares tips on improving Instagram results through small changes. Topics include auditing Instagram account, optimizing profile, uploading high-quality videos, utilizing Instagram features effectively, tailoring captions, analyzing analytics, and gratitude for the guest's valuable insights.

Arvid Kahl, expert in leveraging Twitter to attract and build trust during product development, discusses the value of building in public. He shares his journey on Twitter, exploring different mediums for idea generation and learning from others. Also, he explores strategies for effective engagement, emphasizing authenticity and meaningful contributions.

Manu Muraro, an expert in creating creative Instagram content, discusses the importance of creativity on Instagram, the significance of storytelling in Instagram promotion, and creative ways to use Instagram Live features.

In this episode, Jera Bean, an expert in creating compelling short-form videos for social media, shares her strategy for creating quality content. She discusses the importance of authenticity and strategic social media use, provides guidance on simplifying the video creation process, and explores the concepts of voiceover and text overlay. The chapter also touches upon video editing tools and podcast promotion.

Richard Van Der Blom, an expert in leveraging the LinkedIn algorithm for maximum exposure, joins the podcast to discuss strategies for maximizing reach on the platform. Topics include understanding the LinkedIn algorithm, asking for comments on posts, leveraging content pillars, and thought leadership content.