Social Media Marketing Podcast How to Leverage Buyer Beliefs to Improve Your Marketing
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Aug 1, 2024 
Billy Broas, a marketing strategist with a passion for understanding buyer beliefs, shares valuable insights into the buyer journey. He discusses the importance of tapping into consumer beliefs for effective marketing, emphasizing direct engagement and active listening. Broas also covers common misconceptions potential clients have about artificial intelligence in marketing. He highlights storytelling and persuasion as key tools to influence buyer decisions, and stresses the need for tailored messaging to bridge gaps in understanding.
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Beer Course Struggles
- Billy Broas initially struggled to sell his beer brewing courses online despite having an MBA.
- He realized his formal education hadn't prepared him for the practicalities of online marketing.
Copywriting's Impact
- Copywriting, specifically messaging, was the key to improving marketing results for Broas.
- Rewriting headlines could double conversions, highlighting the power of messaging.
Curse of Knowledge
- After selling his beer website, Broas helped smart entrepreneurs who struggled with marketing.
- These entrepreneurs suffered from the "curse of knowledge," hindering their ability to connect with new customers.