In this episode, digital marketing expert Billy Broas shares insights on crafting persuasive marketing arguments to boost course sales. Topics include distinguishing high-value tasks, utilizing proof and testimonials in marketing, seizing entrepreneurial opportunities during global disruptions, and framing arguments with storytelling for optimal engagement.

Billy Broas, a marketing strategist with a passion for understanding buyer beliefs, shares valuable insights into the buyer journey. He discusses the importance of tapping into consumer beliefs for effective marketing, emphasizing direct engagement and active listening. Broas also covers common misconceptions potential clients have about artificial intelligence in marketing. He highlights storytelling and persuasion as key tools to influence buyer decisions, and stresses the need for tailored messaging to bridge gaps in understanding.

Billy Broas is an entrepreneur, marketing coach and consultant and instructor of the Keystone online course. In this episode we discuss: - Limiting beliefs holding you back from marketing yourself and your business - Billy’s Bridge of Transformation Method - What Billy learned from some of history’s greatest copywriters This episode will give you the mindsets and skillsets you need to thrive in marketing, as well as great insights into human psychology, business and online education.