The HeyCreator Show

014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

Jun 11, 2024

In this episode, digital marketing expert Billy Broas shares insights on crafting persuasive marketing arguments to boost course sales. Topics include distinguishing high-value tasks, utilizing proof and testimonials in marketing, seizing entrepreneurial opportunities during global disruptions, and framing arguments with storytelling for optimal engagement.

49:35

Creator website

Episode guests

Billy Broas

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Highlights

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Episode notes

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Quick takeaways

Craft compelling marketing arguments to increase course sales.

Enhance copywriting skills for persuasive marketing communication.

Utilize storytelling and address objections to strengthen marketing messages.

Deep dives

Constructing a No-Brainer Buy Argument

Creating an argument for your marketing efforts can significantly impact course sales. Billy's experience as a digital marketing veteran emphasizes crafting persuasive arguments to make your course a must-buy. Learning from Billy's presentation can provide insights into compelling marketing strategies.

Testimonials as Proof in Marketing

01:52

Thoroughly Addressing Objections Leads to Effective Persuasion

01:52

Compelling Argument in Marketing

01:17

Focus on 10k Work and Delegate the Rest

02:08

Intro

3min

Building a Successful Creator Business: Realistic Timelines and Challenges

6min

Mastering $10,000 an Hour Work and Crafting Persuasive Marketing Arguments

14min

Building Convincing Marketing Arguments with Proof and Testimonials

10min

Exploring the concept of a worldwide meltdown and its entrepreneurial opportunities

2min

Framing Arguments and Using Stories in Marketing

4min

Utilizing Stories Effectively in Content Creation

5min

Constructing Compelling Arguments for Course Launch Success

5min

You want to sell more courses. Billy Broas is an expert in course launch marketing.

If you watch today’s episode with Billy, you’ll be able to sell more courses.

Therefore, you NEED to watch this episode.

Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.

Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!

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