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10min chapter
014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)
The HeyCreator Show
Building Convincing Marketing Arguments with Proof and Testimonials
This chapter emphasizes the significance of constructing strong marketing arguments by utilizing proof and testimonials to support claims. It discusses the importance of providing evidence to back up marketing assertions, with testimonials as potent forms of proof. The narrative showcases how educating the audience and presenting convincing arguments before introducing products can be a successful marketing strategy.
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