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014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

The HeyCreator Show

CHAPTER

Framing Arguments and Using Stories in Marketing

This chapter emphasizes the significance of framing arguments effectively in marketing by drawing parallels to the process of becoming a better beer taster to brew better beer. It focuses on the use of storytelling and logical statements to make persuasive arguments.

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