
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

May 14, 2025 • 46min
045: Unstuck: How Creators Reclaim Energy, Clarity & Flow - Hayden Flohr
In this engaging talk, creator coach Hayden Flohr shares insights on overcoming creative burnout and overcoming mental roadblocks. He emphasizes the importance of being present and managing stress to unlock creativity. Hayden provides practical tips like journaling and listening to bodily signals for better decision-making. He also encourages a mindset shift to balance passion with profit, urging listeners to let go of limiting beliefs. Plus, he introduces a fun 30-day creator challenge to inspire daily content creation!

20 snips
Apr 29, 2025 • 50min
044: Why Trading Time For Money Is The Best Way To Build Your Business - with Nick Huber
In this conversation, Nick Huber, an entrepreneur and author of The Sweaty Startup, discusses the underrated value of trading time for money as a path to financial freedom. He argues that service work can generate real income faster than passive income strategies. Huber shares insights about starting simple, leveraging global talent, and the importance of strategic hiring. He emphasizes overcoming challenges through delegation and maintaining a growth mindset, encouraging entrepreneurs to embrace small opportunities to enhance their journey.

19 snips
Apr 22, 2025 • 12min
043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)
Explore the chaotic yet strategic world of building a sustainable creator business. Discover how content, clients, and community can work together to create a powerful flywheel. Learn about shifting from client-heavy work to a more balanced approach while maintaining long-term vision. The host shares insights on making high-ticket services thrive and tips on engaging with a growing community. Perfect for anyone looking to connect the dots in their entrepreneurial journey!

22 snips
Mar 8, 2025 • 1h 1min
042: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le Cunff
Anne-Laure Le Cunff, a neuroscientist and founder of Ness Labs, discusses the transformative power of tiny experiments in enhancing creativity and avoiding burnout. She emphasizes balancing multiple projects while fostering joy and reflective practices. Anne-Laure shares her inspiring journey from writing a hundred-day newsletter to building a thriving community during the pandemic. She provides practical strategies for content creation, the intricacies of writing her book, and effective, authentic promotion techniques that resonate with audiences.

15 snips
Feb 25, 2025 • 12min
041: The BIGGEST Reason Creators Stay Stuck [Voice Memo]
Creators often find themselves paralyzed by fear and uncertainty, but there's a way to break free! Discover the common pitfalls that trap many in stagnation. The discussion dives into strategic decision-making for long-lasting success and practical steps to regain creative momentum. Personal stories of career changes, family balance, and financial hurdles add depth. Join a community of like-minded individuals, navigate your creative journey, and embrace the transformative power of clarity and action!

35 snips
Feb 4, 2025 • 58min
040: Master YouTube Growth in 2025: Expert Tips from Aprilynne Alter
Aprilynne Alter, a sought-after YouTube strategist, shares her secrets to channel growth, focusing on viral editing and authentic storytelling. She emphasizes the importance of captivating titles and thumbnails to boost clicks. The first five seconds of a video are crucial for viewer engagement, and keeping intros concise is key. Aprilynne outlines her 'Promise, Progress, Payoff' framework for structuring content and highlights the necessity of authenticity in the competitive landscape of AI-driven platforms.

11 snips
Jan 21, 2025 • 58min
040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
In this discussion, Justin Moore, Founder of Creator Wizard and author of Sponsor Magnet, reveals that having a small audience can still attract big brand deals. He debunks the myth that a large following is necessary and introduces his R.O.P.E. method for effective pitching. Justin shares real-life success stories of niche creators and emphasizes the importance of proactive outreach. He offers tips on managing sponsorships, identifying key contacts in brands, and highlights various revenue streams for creators. Tune in to learn how creativity trumps follower count!

17 snips
Jan 13, 2025 • 1h 1min
039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
Jonathan Goodman, author of "The Obvious Choice" and expert in writing and marketing, joins the discussion to unveil secrets of book publishing success. He contrasts self-publishing and traditional methods, revealing how a strong back catalog can enhance sales. Goodman emphasizes targeting niche markets for business growth and discusses the crucial role of trust in a digital landscape. He shares a four-step content creation framework, promoting value-driven engagement over chasing internet fame.

25 snips
Dec 31, 2024 • 46min
038: What Will 2025 Look Like For Creators? Our Predictions
Discover predictions for the creator economy by 2025, focusing on the importance of community and authenticity. Explore how humor can deepen audience connections and why AI tools will be critical for balancing personal and professional ambitions. Learn about automation in video editing to boost creativity and productivity. Hear about a potential rebellion against AI as creators emphasize their unique human touch. Finally, uncover the power of collaboration in enhancing content and audience growth.

66 snips
Dec 24, 2024 • 26min
037: The Best of HeyCreator 2024
Dive into the highlights of 2024, where creators share pivotal insights on community engagement and personal branding. Discover the shift from traditional career paths to embracing outcomes and risk in online businesses. Learn about the journey to on-camera confidence, and the evolving nature of audience growth in today’s digital landscape. Explore the need for authenticity and niche definition, along with contrasting business models that focus on targeting high-value products for sustainable success.