The HeyCreator Show

039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)

24 snips
Jan 13, 2025
Jonathan Goodman, author of "The Obvious Choice" and expert in writing and marketing, joins the discussion to unveil secrets of book publishing success. He contrasts self-publishing and traditional methods, revealing how a strong back catalog can enhance sales. Goodman emphasizes targeting niche markets for business growth and discusses the crucial role of trust in a digital landscape. He shares a four-step content creation framework, promoting value-driven engagement over chasing internet fame.
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ANECDOTE

Shift to Traditional Publishing

  • Jonathan Goodman shifted from self-publishing to traditional publishing for his 12th book, "The Obvious Choice."
  • This change was influenced by the book's broader appeal and the potential benefits for his self-published back catalog.
ANECDOTE

Mark Manson's Success

  • Mark Manson's self-published book "Models" gained significant sales after his traditionally published book, "The Subtle Art of Not Giving a F*ck," became a bestseller.
  • This demonstrates the potential for a successful traditionally published book to boost sales of an author's back catalog.
INSIGHT

Internet Fame vs. Business Success

  • Internet fame, while helpful, isn't essential for business success.
  • Focus on becoming the "obvious choice" for a smaller group rather than an "okay choice" for many.
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