The HeyCreator Show
039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
Jan 13, 2025
Jonathan Goodman, author of "The Obvious Choice" and expert in writing and marketing, joins the discussion to unveil secrets of book publishing success. He contrasts self-publishing and traditional methods, revealing how a strong back catalog can enhance sales. Goodman emphasizes targeting niche markets for business growth and discusses the crucial role of trust in a digital landscape. He shares a four-step content creation framework, promoting value-driven engagement over chasing internet fame.
01:00:32
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Quick takeaways
- Transitioning from self-publishing to traditional publishing emphasizes personal growth and the unexpected depth of connecting with readers.
- Focusing on a niche market can significantly enhance profitability and simplify business operations, as demonstrated through targeted online personal training.
Deep dives
The Shift to Traditional Publishing
An author transitions from self-publishing to traditional publishing, reflecting on the motivations behind this change. The realization that his writing connects deeper than he initially expected spurred the decision to pursue traditional publishing. He acknowledges the significance of personal growth through writing, emphasizing that it is a journey of self-discovery. After recognizing the universal applicability of his work beyond niche markets, he found a repository of potential within his extensive back catalog of self-published books.
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