039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
The HeyCreator Show
Crafting Trust Through Content
This chapter emphasizes the significance of developing taste and trust in sustainable business practices and effective content strategies. It discusses a four-step content framework aimed at fostering meaningful engagement rather than mass appeal, stressing the importance of creating value for specific audiences. The conversation highlights the journey from personal content creation to becoming a thought leader, advocating for community building over viral success.
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