039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
The HeyCreator Show
Navigating Self-Publishing and the Art of Thought Leadership
This chapter delves into the intricacies of self-publishing and the importance of thought leadership, emphasizing its benefits such as product control and avoiding commoditization. The speakers share valuable insights on crafting impactful content that strikes a balance between virality, value, and deep audience engagement.
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