The HeyCreator Show
043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)
Apr 22, 2025
Explore the chaotic yet strategic world of building a sustainable creator business. Discover how content, clients, and community can work together to create a powerful flywheel. Learn about shifting from client-heavy work to a more balanced approach while maintaining long-term vision. The host shares insights on making high-ticket services thrive and tips on engaging with a growing community. Perfect for anyone looking to connect the dots in their entrepreneurial journey!
11:36
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Quick takeaways
- The creator discusses their strategy of connecting content, clients, and community into a sustainable revenue model through a flywheel approach.
- An emphasis is placed on shifting focus from client-heavy work to prioritizing educational content and community engagement for long-term growth.
Deep dives
The Strategy Behind Diversifying Revenue Streams
Diversifying revenue streams can appear chaotic, but there is a deliberate strategy that connects client work, community, and content creation. Employing a flywheel model, the creator leverages their main YouTube channel to attract a broad audience, subsequently funneling viewers into targeted communities like Hey Creator. The creator emphasizes the importance of client work, which currently constitutes a significant portion of their revenue, but notes the intention to gradually shift focus from clients to community engagement and educational content. The approach allows for creative fulfillment while ensuring the business remains profitable and sustainable, particularly through high-ticket services.
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