The HeyCreator Show 043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)
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Apr 22, 2025 Explore the chaotic yet strategic world of building a sustainable creator business. Discover how content, clients, and community can work together to create a powerful flywheel. Learn about shifting from client-heavy work to a more balanced approach while maintaining long-term vision. The host shares insights on making high-ticket services thrive and tips on engaging with a growing community. Perfect for anyone looking to connect the dots in their entrepreneurial journey!
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Complex Strategy Behind Business
- Matt Ragland's business may seem chaotic but has a strategic connecting of client work, community, and content.
- This complex model isn't advisable for early-stage creators without a solid revenue base.
YouTube as Top Funnel
- Matt uses YouTube as the top of his funnel to attract the biggest audience and generate sponsorship revenue.
- His main channel isn't for creator advice; that is reserved for the Hey Creator community.
Engage Community with Live Value
- Build a community offering behind-the-scenes access and expert teaching to create strong engagement.
- Consistently deliver live sessions and interactive content twice a week to sustain member interest.