The HeyCreator Show
040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
Jan 21, 2025
In this discussion, Justin Moore, Founder of Creator Wizard and author of Sponsor Magnet, reveals that having a small audience can still attract big brand deals. He debunks the myth that a large following is necessary and introduces his R.O.P.E. method for effective pitching. Justin shares real-life success stories of niche creators and emphasizes the importance of proactive outreach. He offers tips on managing sponsorships, identifying key contacts in brands, and highlights various revenue streams for creators. Tune in to learn how creativity trumps follower count!
58:11
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Quick takeaways
- You don’t need a massive following to secure brand deals, as the quality and relevance of your pitch is more crucial.
- The sponsorship continuum framework helps creators adapt their pitches over time, evolving from offering unique services to comprehensive collaborations.
Deep dives
Debunking the Audience Myth
Many creators believe that a large audience is necessary to secure brand deals, but this notion is effectively debunked. It has been shown that even creators with minimal followers can successfully engage brands by focusing on the quality and relevance of their pitches rather than just their audience size. For instance, some creators have landed collaborations with brands that had previously never engaged in influencer marketing. By recognizing that influence extends beyond follower counts, creators can strategically position themselves despite having a smaller audience.
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