The HeyCreator Show 040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
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Jan 21, 2025 In this discussion, Justin Moore, Founder of Creator Wizard and author of Sponsor Magnet, reveals that having a small audience can still attract big brand deals. He debunks the myth that a large following is necessary and introduces his R.O.P.E. method for effective pitching. Justin shares real-life success stories of niche creators and emphasizes the importance of proactive outreach. He offers tips on managing sponsorships, identifying key contacts in brands, and highlights various revenue streams for creators. Tune in to learn how creativity trumps follower count!
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The Follower Myth
- Many creators mistakenly believe they need a large audience to land brand deals.
- However, follower count is not a true measure of influence, and alternative sponsorship strategies exist.
Alternative Sponsorship Strategies
- Instead of pitching integrated content, offer value by auditing a brand's social media presence.
- Identify areas for improvement and propose creating content for their platforms.
Niche Success: Paul Jamison
- Paul Jamison, a client with a niche podcast for lawn care professionals, thrives with brand partnerships.
- His targeted audience attracts companies like John Deere and Lowe's, despite not having millions of followers.
