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10min chapter
040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
The HeyCreator Show
Unlocking Brand Partnerships for Niche Creators
This chapter explores how creators, regardless of their audience size, can secure brand deals by showcasing their expertise and engaging storytelling. It introduces the concept of a 'sponsorship continuum,' emphasizing the value of niche audiences and innovative approaches to brand collaboration. Success stories from specialized industries illustrate how deep connections with targeted audiences can lead to unique monetization opportunities and fruitful partnerships.
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