The HeyCreator Show 047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets
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Jul 23, 2025 Abbi Perets, a writer and strategist who empowers creators and freelancers, shares her insights on monetizing conversations. She discusses how to structure discovery calls for real results, emphasizing the dangers of giving away too much advice for free. Abbi highlights the importance of finding joy in your work while balancing professional and personal identities. She also shares her experiences with parenting and burnout, offering practical tips for setting boundaries and prioritizing fulfillment in both business and life.
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Experts Undervalue Their Knowledge
- Experts often give away valuable knowledge for free, assuming it's obvious to others.
- This undervaluation is a common mistake that can hurt a business's profitability.
Realizing Value in Shared Knowledge
- Abbi shares an example of her wife offering fertility advice seen as common knowledge.
- Yet her friend's reaction showed it was actually valuable and needed information.
Structure Discovery Calls Strategically
- Discovery calls should focus on listening and identifying the real problem, not solving it.
- Share enough to show you understand the issue, but save the detailed solutions for paid work.