Social Media Marketing Podcast
Creating Winning Email Marketing Welcome Sequences
Aug 15, 2024
Tyler Cook, an expert in email marketing strategies, shares his journey from door-to-door sales to mastering email engagement. He emphasizes the importance of effective welcome sequences in boosting conversions and offers a seven-step framework for creating compelling emails. Topics include strategic scheduling based on time zones, crafting targeted questions for new subscribers, and the innovative use of automation tools. Tyler also highlights techniques for enhancing subscriber interactions and keeping a healthy email list, ensuring better engagement and sales.
46:53
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Quick takeaways
- A well-structured email welcome sequence is essential for maximizing immediate engagement and boosting conversions within the first 48 hours.
- Employing secondary communication channels, like social media, helps maintain subscriber engagement and can counteract email list decay effectively.
Deep dives
The Cost of Email List Attrition
Businesses typically lose 30 to 50% of their email list each year, which can significantly impact growth, especially for those investing in paid ads to build that list. This attrition is caused by reasons such as job changes, users abandoning old email addresses, and declining engagement. As email lists diminish, the effectiveness of advertising spend also decreases, leading to wasted resources. Understanding these dynamics is crucial for marketers, as it highlights the importance of engaging subscribers from the outset to enhance retention efforts.
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