Social Media Marketing Podcast Brand Video Strategy: Building Instant Connections With Your Future Customers
9 snips
Sep 12, 2024 
Mariana Henninger, a marketing strategist and founder of Brand Magnetic, specializes in emotional storytelling through video. In this engaging discussion, she delves into the power of brand storytelling, sharing her journey from documentary filmmaking to crafting compelling narratives that build authentic connections with audiences. Mariana emphasizes the importance of personal branding, emotional connections in purchasing decisions, and a three-step method for impactful storytelling that fosters brand loyalty. Learn how to create videos that resonate deeply with your customer base!
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Mariana's Journey
- Mariana Henninger transitioned from journalism to marketing after 15 years.
- She realized marketers struggled to connect personally with their audience.
Brand Video Defined
- A brand video tells your story, highlighting values, personality, and mission.
- It creates an emotional connection, making you memorable and building trust faster.
Evergreen Content
- Create an evergreen brand video showcasing your values, not specific offers.
- Use it consistently across your marketing funnel to maximize ROI.