Manu Muraro, an expert in creating creative Instagram content, discusses the importance of creativity on Instagram, the significance of storytelling in Instagram promotion, and creative ways to use Instagram Live features.

In this episode, Jera Bean, an expert in creating compelling short-form videos for social media, shares her strategy for creating quality content. She discusses the importance of authenticity and strategic social media use, provides guidance on simplifying the video creation process, and explores the concepts of voiceover and text overlay. The chapter also touches upon video editing tools and podcast promotion.

Richard Van Der Blom, an expert in leveraging the LinkedIn algorithm for maximum exposure, joins the podcast to discuss strategies for maximizing reach on the platform. Topics include understanding the LinkedIn algorithm, asking for comments on posts, leveraging content pillars, and thought leadership content.

AI tools for content creators are discussed with guest Matt Wolfe. They cover the benefits of AI tools, changing clothing styles and generating images for ads using Adobe generative fill, AI tools for visuals and email optimization, AI tools for newsletter content like chat GPT and anthropic's CLOD2, and automated camera switching and reaching out on social media.

The podcast discusses the changing nature of marketing and the challenges it brings. It explores major changes in the industry, emphasizes the need to embrace disruption and adapt, and reflects on the downfall of Sears. The chapter also explores the shift in content consumption, the growing demand for video and audio content, and the fading relevance of search engines. Lastly, it discusses the evolution of content, including strategy, paid acquisition, organic growth, and the importance of embracing change.

Facebook ads scaling strategist, Tim Burd, shares advanced strategies for scaling Facebook ads. Topics include the importance of Facebook ads for scaling businesses, the shotgun method for scaling ads, optimizing ads with Reveal Bot, and more.

Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.Guest: Virginia Kerr | Show Notes: socialmediaexaminer.com/574Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/573Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/572Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.