Social Media Marketing Podcast

In this engaging discussion, LinkedIn strategist Michelle J Raymond shares her expertise on optimizing company pages for the future. She highlights the latest features, including premium subscriptions and customizable options, enhancing user experience and engagement. The importance of personal branding and the new tools for tracking page visitors are also covered. With the introduction of RSS feeds and newsletters, businesses can boost visibility and foster direct audience engagement. Tune in for invaluable insights to elevate your LinkedIn strategy!

Mariana Henninger, a marketing strategist and founder of Brand Magnetic, specializes in emotional storytelling through video. In this engaging discussion, she delves into the power of brand storytelling, sharing her journey from documentary filmmaking to crafting compelling narratives that build authentic connections with audiences. Mariana emphasizes the importance of personal branding, emotional connections in purchasing decisions, and a three-step method for impactful storytelling that fosters brand loyalty. Learn how to create videos that resonate deeply with your customer base!

Join Eden Hazan, a content strategist and co-founder of Social Drop, as she dives into the dynamic world of Instagram Reels. Discover how to craft engaging videos that not only entertain but also drive sales. Eden shares her fascinating journey from a family pizza business to a thriving marketing agency, emphasizing the power of storytelling. Learn the art of balancing 'sell shots' and 'engagement shots' to connect with your audience, and find out how to integrate cultural elements for deeper emotional ties.

Shannon McKinstrie, an expert in creating engaging video content for social media, shares insights on making impactful Instagram Reels. She discusses her shift from TV production to social media and emphasizes the importance of relatable messages. Listeners learn effective strategies for using 'Point of View' techniques and the power of authentic storytelling. Shannon offers tips on optimizing videos through effective text placement, leveraging trending audio, and using tools like CapCut to enhance engagement and connection with their audience.

Nick Theriot, an expert in emotional advertising, shares invaluable insights on crafting compelling Facebook ads. He emphasizes the shift from product-focused to emotion-driven campaigns. Theriot reveals how emotional connections can significantly enhance ad performance and increase conversions. He discusses innovative market research strategies, including competitor analysis, and highlights the impact of 'emotion baiting' in ads. Listeners will gain practical tips to create relatable storytelling and dynamic visuals that boost audience engagement.

Tyler Cook, an expert in email marketing strategies, shares his journey from door-to-door sales to mastering email engagement. He emphasizes the importance of effective welcome sequences in boosting conversions and offers a seven-step framework for creating compelling emails. Topics include strategic scheduling based on time zones, crafting targeted questions for new subscribers, and the innovative use of automation tools. Tyler also highlights techniques for enhancing subscriber interactions and keeping a healthy email list, ensuring better engagement and sales.

In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.

Billy Broas, a marketing strategist with a passion for understanding buyer beliefs, shares valuable insights into the buyer journey. He discusses the importance of tapping into consumer beliefs for effective marketing, emphasizing direct engagement and active listening. Broas also covers common misconceptions potential clients have about artificial intelligence in marketing. He highlights storytelling and persuasion as key tools to influence buyer decisions, and stresses the need for tailored messaging to bridge gaps in understanding.

Neal Schaffer, an expert in UGC strategy, discusses leveraging user-generated content to boost visibility and sales. Topics include benefits of UGC, creating 'Instagrammable' experiences, influencer gifting, contests for UGC, brand ambassador programs, and strategic hashtag use on physical products.

Lianna Patch, a humor expert, and the host discuss how to incorporate humor into marketing. They cover creating funny content, integrating humor authentically, using comedy to boost engagement, and navigating feedback. Learn how to make your brand more memorable and engaging with humor.