In this episode, digital marketing expert Jon Loomer discusses how to adjust Facebook and Instagram campaigns for the changing Meta ads landscape. Topics include adapting to the impact of the pandemic, the effectiveness of advanced plus shopping campaigns, embracing changes in meta ads, importance of attribution tracking, and navigating the meta ads landscape.

Podcaster and business owner Michael Stelzner openly shares his challenges, including financial struggles in his business. He discusses the benefits of a growth mindset and the personal sacrifices he made. Stelzner reflects on the challenges faced in 2023 and expresses commitment to pursue a big idea in 2024.

Andrew Davis, a marketing strategist, discusses unleashing creativity through constraints. He highlights the importance of embracing limitations as opportunities for more effective outcomes. The podcast also explores the power of incentives, personal anecdotes, and examples of successful creative solutions.

Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.

Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.

In this podcast, AI integration expert Ron Callis discusses adopting AI in businesses, the importance of branding and marketing, challenges and excitement surrounding AI adoption in marketing, the significance of intellectual property in relation to AI, and the need for an AI council within a company. He also provides resources and training options for implementing AI.

Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.

Richard Bliss, an expert in leveraging company leadership on LinkedIn, discusses the importance of executives on LinkedIn, optimizing profiles, the power of regular and relevant content, and how to connect with him on LinkedIn and his website.

Amber Figlow, a social media marketing expert, discusses the importance of content repurposing, prepping content for repurposing, repurposing written content with AI tools, using AI for thumbnails, challenges with scheduling tools, and promoting the Social Media Marketing World event.

Discover the journey of Tyla Brimblecombe, a TikTok strategist. Explore the benefits of TikTok for creators and marketers. Learn how to create authentic content on TikTok and add audio to videos. Explore the importance of content consistency and experimentation on TikTok.