Social Media Marketing Podcast

In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.

Billy Broas, a marketing strategist with a passion for understanding buyer beliefs, shares valuable insights into the buyer journey. He discusses the importance of tapping into consumer beliefs for effective marketing, emphasizing direct engagement and active listening. Broas also covers common misconceptions potential clients have about artificial intelligence in marketing. He highlights storytelling and persuasion as key tools to influence buyer decisions, and stresses the need for tailored messaging to bridge gaps in understanding.

Neal Schaffer, an expert in UGC strategy, discusses leveraging user-generated content to boost visibility and sales. Topics include benefits of UGC, creating 'Instagrammable' experiences, influencer gifting, contests for UGC, brand ambassador programs, and strategic hashtag use on physical products.

Lianna Patch, a humor expert, and the host discuss how to incorporate humor into marketing. They cover creating funny content, integrating humor authentically, using comedy to boost engagement, and navigating feedback. Learn how to make your brand more memorable and engaging with humor.

A. Lee Judge, an expert in video content strategies, discusses the importance of balancing quality and quantity in marketing. He explores tailoring content to different buyer journey stages, repurposing videos for various platforms, and extracting valuable clips for social media. The podcast also covers transitioning from awareness to interest stage, storytelling tips, and creating different types of video content.

Mark Schaefer discusses the evolving landscape of social media marketing, emphasizing the importance of creating strong emotional connections with audiences. He shares insights on choosing the right content lane, the power of storytelling in content creation, and the impact of AI on marketing roles. The episode concludes with calls to action and sponsor mentions.

Expert Stephen G. Pope discusses streamlining content creation through automation, using tools like Airtable and Zapier. He explores automating processes for efficiency, including thumbnail creation and content generation with APIs. The podcast dives into the role of APIs in simplifying connections between tools directly, showcasing the rapid content creation capabilities of automated systems like Heygen.

Instagram marketing expert Lucas O'Keeffe discusses creating a sustainable Instagram strategy. Topics include using Reels, Carousels, and photo posts to convert followers, creating strong content weekly, authentic engagement strategies, and utilizing Instagram features like Stories and Live for growth.

Kar Brulhart, an expert in organic Instagram marketing, talks about a new framework for selling on Instagram organically. She discusses using the 'Humble Brag' technique, sharing personal stories, and challenges marketers face on the platform. Learn how to boost engagement and create content efficiently.

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.