Social Media Marketing Podcast Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know
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Nov 14, 2024 In this engaging discussion, Tara Zirker, a Facebook ads expert and founder of Successful Ads Club, shares vital insights on the upcoming shifts in Facebook and Instagram advertising. She explains how AI is transforming ad strategies and highlights the power of features like Advantage Plus Shopping for e-commerce. The conversation covers evolving audience targeting, reviving lookalike audiences, and the effectiveness of creative strategies, including the use of static images. Tara emphasizes the importance of constant testing to maximize ad potential.
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Enhance Organic with Ads
- Consider using ads to enhance organic social media efforts, especially for warm audiences.
- Ads can improve reach and conversions, offering a shortcut for lead generation and sales.
Advantage+ Shopping
- Meta introduced Advantage+ Shopping, an AI-powered, automated ad solution for e-commerce businesses.
- Upload your creative assets, and the machine learning algorithm handles audience targeting and optimization.
Testing Advantage+ Shopping
- Test Advantage+ Shopping with 10-30% of your budget, giving it 7-10 days to perform.
- Monitor key metrics like CPA and consider expanding its use if it shows promising results.