4min chapter

Social Media Marketing Podcast cover image

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Social Media Marketing Podcast

CHAPTER

Evolving Audience Targeting in Advertising

This chapter explores the shift from traditional audience selection to broader targeting methods in advertising. Emphasizing the need for constant testing and adaptation, it discusses the effectiveness of interest-based targeting and the importance of experimenting with different audience strategies.

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