Revolutionizing Advertising with AI and Animation

This chapter explores the transformative impact of AI technology on advertising, particularly through the animation of still images to create dynamic ad formats. It discusses the capabilities of tools like Adobe's generative fill and Advantage Plus Creative, which enable marketers to enhance their content without heavy reliance on graphic designers. The chapter also addresses the ongoing evolution of AI in ad text generation and management, highlighting both the opportunities and challenges presented by these advancements.