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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Social Media Marketing Podcast

CHAPTER

Maximizing Ad Potential on Social Media

This chapter explores the advantages of using paid advertising on Facebook and Instagram to enhance organic reach and conversions. It introduces the Advantage Plus Shopping feature, highlighting its automated capabilities for e-commerce management and audience targeting. The conversation emphasizes the necessity for marketers to test various audience strategies while leveraging machine learning to optimize advertising performance.

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