Discover how Social Media Examiner evolved their marketing over time through launching a membership product, selecting and training experts for exclusive content, and embracing innovations in community building. Explore the evolution of their marketing strategy, challenges faced in community building, and the shift towards positive language for sales success amidst rapid industry changes.

Innovative email marketing tactics discussed include subject line tools, promotional tab benefits, and optimization strategies for open rates and click-throughs. Insights on global audience timing and debunking email marketing myths add value to this engaging episode.

Explore the journey from idea to execution in lead gen funnel strategy with expert Alisha Conlin-Hurd. Discover insights on building high-quality funnels, understanding target market psychology, utilizing surveys for feedback, engaging respondents, crafting compelling offers, and enhancing lead generation through social media connections.

Explore Instagram lead generation strategies with guest Michelle Gifford, from photography to empowering women entrepreneurs. Learn about creating engaging content, mastering the Instagram algorithm, using attraction content for influencer marketing, and boosting engagement with ManyChat.

Melina Palmer, an expert in leveraging behavioral science to improve business results, discusses the power of framing, reframing, and priming in behavioral economics. She also highlights the effectiveness of close-up pictures and strong testimonials in marketing, and explores the concept of anchoring in decision making. Additionally, she provides insights on optimizing software pricing and tier placement for maximum effectiveness.

Explore an organic social marketing strategy with guest Jenny Li Fowler. Learn about building a loyal social media following, the importance of clear messaging and storytelling, and the power of monitoring and deep engagement on social media.

Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.

Jay Clouse, an expert in YouTube video podcasts, discusses the challenges of gaining attention on YouTube with podcast content, the benefits of a YouTube-centered podcast for audience growth, and the importance of optimizing video interviews for YouTube, including attention-grabbing thumbnails and informative titles.

In this episode, Allie Mason, a social media expert, shares her journey from journalism to social media management. She discusses the importance of having a content strategy on social platforms and provides insights on building a loyal audience. She also highlights the benefits of the Something Greater School of Social and explains the process of building a social content strategy, including auditing previous content and conducting market research.

Louise Brogan, an expert in LinkedIn networking and outreach, discusses the power of LinkedIn for marketers, optimizing LinkedIn profiles, and building valuable connections. She compares LinkedIn to a valuable industry conference and shares creative strategies to maximize LinkedIn activities for business growth.