Social Media Marketing Podcast
3 Social Media Trends You Need to Know for 2025
Jan 11, 2025
In an engaging discussion with Sean Cannell, host of the Think Media Podcast, Michael Stelzner shares three pivotal social media trends for marketers, creators, and entrepreneurs heading into 2025. They highlight the significance of authenticity over curated content, emphasizing the need for genuine storytelling to foster emotional connections. The chat also explores how embracing AI technologies can revolutionize content creation, ensuring engagement in an evolving landscape. The conversation underscores that vulnerability and community are key to thriving on social platforms.
34:18
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Social media algorithms now prioritize user behavior over subscriber lists, making audience quality more valuable than follower quantity.
- Authenticity in content is essential, as audiences prefer raw stories over polished material, fostering trust and deeper connections.
Deep dives
Changing Algorithms and Declining Reach
Social media algorithms have significantly shifted, resulting in decreased reach and engagement for many content creators. Platforms are prioritizing content based on user behavior rather than subscriber lists, leading to an increase in exposure for unfamiliar creators over established ones. This change can be frustrating for those who have built substantial followings, as their loyal audiences may not see their posts while content from strangers is more readily available. To navigate this landscape, creators should focus on the quality of their audience rather than just the quantity of their followers; reaching the right people is now more valuable than merely garnering large numbers.
