Changing Algorithms and Declining Reach

Social media algorithms have significantly shifted, resulting in decreased reach and engagement for many content creators. Platforms are prioritizing content based on user behavior rather than subscriber lists, leading to an increase in exposure for unfamiliar creators over established ones. This change can be frustrating for those who have built substantial followings, as their loyal audiences may not see their posts while content from strangers is more readily available. To navigate this landscape, creators should focus on the quality of their audience rather than just the quantity of their followers; reaching the right people is now more valuable than merely garnering large numbers.