Social Media Marketing Podcast

Sinead Murray, a LinkedIn strategist and founder of Growth Academy, shares her expertise on leveraging LinkedIn video for marketing. She discusses transforming from a marketing assistant to a video content expert, highlighting the engaging power of video on LinkedIn. Sinead breaks down various video formats, emphasizes the effectiveness of live sessions, and provides tips for maximizing video engagement. She also covers practical strategies for creating captivating content that resonates with your target audience.

Sean Cannell, founder of Think Media and co-author of YouTube Secrets, dives into the latest YouTube updates crucial for marketers. He discusses the rising importance of authentic content and its impact on engagement. Cannell explains how to maximize video visibility with YouTube's new features, including Shorts and shopping capabilities. He also emphasizes networking through events and explores strategies for creating engaging content tailored to evolving viewer preferences. Tune in for insider tips on leveraging YouTube for business growth!

In this engaging discussion, Kevin Anson, a video ad strategist and the founder of Ads of Fire, shares his wealth of experience with over 10,000 videos produced. He delves into the psychology behind crafting persuasive video ads that convert. Kevin emphasizes the importance of understanding audience pain points and using effective hooks to capture attention. He advocates for DIY video ads using smartphones, offers tips to overcome camera fears, and explains the power of pattern interrupts to enhance viewer engagement. Plus, he highlights strategies for addressing objections and proving value in advertising.

Pam Slim, an agency owner and author known for her expertise in building certification programs and community engagement, shares insights on forming strategic partnerships. She illustrates how genuine collaborations can enhance visibility with minimal effort. Slim discusses the transformative journey from corporate life to entrepreneurship and emphasizes the importance of understanding customer journeys. Additionally, she offers practical strategies for networking, turning followers into loyal customers, and leveraging partnerships to drive business growth.

In this engaging discussion, Tara Zirker, a Facebook ads expert and founder of Successful Ads Club, shares vital insights on the upcoming shifts in Facebook and Instagram advertising. She explains how AI is transforming ad strategies and highlights the power of features like Advantage Plus Shopping for e-commerce. The conversation covers evolving audience targeting, reviving lookalike audiences, and the effectiveness of creative strategies, including the use of static images. Tara emphasizes the importance of constant testing to maximize ad potential.

Join Brent Csutoras, a Reddit marketing strategist and CEO of OGS Media, as he shares his expertise on leveraging Reddit for engaging online conversations. Discover the importance of authenticity and community involvement to succeed on this unique platform. Brent discusses navigating subreddits, characterizing user engagement versus promotion, and the necessity of understanding Reddit's culture. He also highlights strategies for connecting with moderators and effective responses to negativity, making Reddit an invaluable tool for marketers.

Tamsen Webster, a message designer and founder of the Message Design Institute, shares her expertise in communicating change effectively. She discusses the psychological barriers to embracing change, highlighting concepts like loss aversion and self-concept. Tamsen emphasizes the importance of understanding audience beliefs and introducing practical techniques like the 'five whys' for better messaging. She also tackles 'leadership dread disorder' and offers strategies for fostering buy-in from teams, underscoring the critical role of effective communication in driving innovation.

Sunny Lenarduzzi, an online marketing strategist with over 550,000 YouTube subscribers, shares her secrets for creating impactful YouTube content. She discusses effective strategies for analyzing competitors and discovering content gaps. The importance of compelling titles and thumbnails to boost engagement is emphasized, alongside the value of tailored content for varying viewer stages. Sunny also dives into mastering video scripts with a 'hot script formula' and the strategic use of calls to action to drive conversions, making YouTube a powerful marketing tool for businesses.

Discover groundbreaking research on the transformative effects of generative AI in marketing. Marketers express optimism about AI's potential to enhance creativity and productivity. Unearth insights on how AI will reshape marketing careers and the necessity for adaptability in the evolving job market. The conversation draws parallels to the early days of social media, emphasizing goal-setting and networking as essential tools for career resilience.

Chelsea Peitz, an expert in social media for service industry professionals and author of "What to Post," shares her insights on Instagram's latest updates and how they can revolutionize marketing. She discusses exciting new features like the comments sticker for stories, enhanced carousel posts, and product tagging improvements. Chelsea also dives into the potential of Instagram's broadcast channels, upgraded Reels editing tools, and AI collaboration options, all aimed at boosting engagement and sales for brands!