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Social Media Marketing Podcast

Latest episodes

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67 snips
Jun 20, 2024 • 57min

Creating a Sustainable Instagram Strategy in Five Easy Steps

Instagram marketing expert Lucas O'Keeffe discusses creating a sustainable Instagram strategy. Topics include using Reels, Carousels, and photo posts to convert followers, creating strong content weekly, authentic engagement strategies, and utilizing Instagram features like Stories and Live for growth.
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75 snips
Jun 13, 2024 • 46min

Selling More With Instagram: A Proven Organic Strategy

Kar Brulhart, an expert in organic Instagram marketing, talks about a new framework for selling on Instagram organically. She discusses using the 'Humble Brag' technique, sharing personal stories, and challenges marketers face on the platform. Learn how to boost engagement and create content efficiently.
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36 snips
Jun 6, 2024 • 46min

Adopting AI for Business: Where to Begin

AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.
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14 snips
Jun 3, 2024 • 43min

Proving Your Worth: How to Measure the Success of Your Social Marketing

Emeric Ernoult, social media measurement expert, discusses tracking social media ROI, evolution of Agorapulse, utilizing tracking links in strategies, maximizing engagement, and leveraging LinkedIn for marketing.
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56 snips
May 30, 2024 • 43min

Hacking the Human Mind With Applied Behavioral Marketing

Richard Shotton, an expert in applied behavioral science, discusses leveraging biases in marketing, making concepts memorable, building trust through precision messaging, and embracing flaws for success. He also explores the power of scarcity in marketing, consequences of misusing behavioral biases, and the importance of ethical practices in shaping desired actions.
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41 snips
May 23, 2024 • 45min

LinkedIn Written Content Strategy: From Ideas to Stories and Beyond

Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.
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24 snips
May 16, 2024 • 47min

How to Optimize Your Videos to Reach More of the Right People

Ben Amos, a video optimization expert, shares strategies on creating engaging videos for the right audience. He discusses the importance of strategic video content optimization, audience engagement tactics, leveraging sound in video creation, and capturing viewer attention. Ben also provides insights on video marketing platforms, offers resources, and hints at an upcoming book.
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79 snips
May 9, 2024 • 46min

Using LinkedIn to Increase Your Sales

LinkedIn expert Hala Taha shares tactics on leveraging the platform for sales success. From radio to LinkedIn, she discusses resilience and targeting ideal prospects with search capabilities. Learn about maximizing engagement, evolving algorithms, and promoting a podcast and masterclass.
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65 snips
May 2, 2024 • 45min

Managing Ideas: A Framework for Unlocking Creativity

Productivity expert Tiago Forte discusses the importance of managing ideas efficiently through digital capture. He explores the journey from personal techniques to a structured framework for organizing thoughts, emphasizing the benefits of emptying the mind for enhanced creativity. Tiago also highlights effective digital content capture strategies and tools, along with optimizing productivity through idea organization within specific projects.
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Apr 25, 2024 • 46min

Remaining Relevant in an AI World

Ben Angel, an expert in remaining relevant in the emerging AI world, discusses the challenges and opportunities AI presents for businesses. Topics include protecting intellectual property, AI-generated scams, implications of AI on knowledge work, and strategies for adapting to AI advancements in content creation and marketing.

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