Social Media Marketing Podcast

How to Create a Short-Form Video Series

49 snips
Apr 3, 2025
Join Pat Flynn, host of the Smart Passive Income podcast and author of 'Will It Fly' and 'Superfans,' as he shares his expertise on creating short-form video series for marketing. He emphasizes the power of storytelling in building audience engagement and reveals how a 60-day experiment can transform viewer relationships. Discover innovative methods to generate impactful video ideas using AI and learn the essentials of crafting compelling content that captures attention while maintaining a balance between creativity and efficiency.
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ANECDOTE

Pat Flynn's Short-Form Journey

  • Pat Flynn initially struggled with short-form video, finding long-form more effective.
  • Inspired by creators like Tim Nackie and Brian DeChambeau, he experimented with a 60-day short-form series.
ANECDOTE

Experiment Results

  • Pat Flynn's short-form experiment saw low views initially, but one video went viral around day 32.
  • He noticed videos filmed in real-world locations performed better and incorporated this element.
ANECDOTE

The Thumbs Story

  • Pat Flynn's audience began commenting on his thumbs, leading him to incorporate them into his content.
  • This created a unique identifier and led to parodies, showing widespread engagement.
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