Social Media Marketing Podcast Employee-Generated Content: Creating a Video First Strategy
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May 15, 2025 Melissa Laurie, from Oysterly Media, specializes in empowering businesses to leverage employee-generated video content. She discusses how brands can enhance trust and engagement through authentic videos created by employees. Laurie outlines a structured framework for implementing a video-first strategy, shares tips on crafting engaging openings, and emphasizes the importance of brand guidelines. She also highlights the significance of training employees in video production to foster creativity and promote culture within organizations.
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Why Employee Content Matters
- Employee-generated content boosts engagement, talent attraction, and product amplification.
- It humanizes brands, showing behind-the-scenes and authentic voices for credibility and reach.
Editorial Control for Content
- Use an editorial process where employees submit videos and the company posts them.
- This controls quality and consistency while respecting employee voices.
Pick Three Content Themes
- Define three content themes: who we are, education, and work-related stories.
- This guides employees to produce impactful and relevant video content aligned with company goals.