Melissa Laurie

Melissa Laurie, from Oysterly Media, specializes in empowering businesses to leverage employee-generated video content. She discusses how brands can enhance trust and engagement through authentic videos created by employees. Laurie outlines a structured framework for implementing a video-first strategy, shares tips on crafting engaging openings, and emphasizes the importance of brand guidelines. She also highlights the significance of training employees in video production to foster creativity and promote culture within organizations.