Melissa Laurie
Works at Oysterly Media, helping businesses embrace employee-generated video content in their marketing. She helps companies set up employee-generated content frameworks.
Best podcasts with Melissa Laurie
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May 15, 2025 • 43min
Employee-Generated Content: Creating a Video First Strategy
Melissa Laurie, from Oysterly Media, specializes in empowering businesses to leverage employee-generated video content. She discusses how brands can enhance trust and engagement through authentic videos created by employees. Laurie outlines a structured framework for implementing a video-first strategy, shares tips on crafting engaging openings, and emphasizes the importance of brand guidelines. She also highlights the significance of training employees in video production to foster creativity and promote culture within organizations.
Sep 9, 2025 • 59min
The 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media)
Join Melissa Laurie, Founder and CEO of Oysterly Media, as she dives into the transformative power of Employee-Generated Content (EGC) for brands. She highlights how authenticity in employee-created videos is becoming essential for marketing. Melissa reveals the ‘Triple A Effect’ of EGC—attracting talent, retaining engaged staff, and boosting sales. Find out why Gen Z needs guidance on creating content, effective video structuring, and real-world success stories from Hilton and Microsoft, making EGC the future of branding.
